Wednesday, April 21, 2010

Toyota Matrix

I recently came across this ad campaign for the Toyota Matrix. The tag line: "Now in the Prairies. The urban-inspired, 2009 Toyota Matrix"

Canadian advertising agency, Venture Communications, rolled out a series of ads in 2009. I don't get it. Can anyone give me some insight on this?

I mean, its rapper-ish, with grills, picks, and Nelly's signature Band-Aid but is this the best way to appeal to the urban market? Were they using a humor approach or were they trying to be serious?

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