Saturday, October 22, 2011


She is an amazing artist with incredible talent. She inspires women all across the world and this girl is no exception. Check out this cover.. Kim Traan does a beautiful version of 1+1 and manages the ability to make the song her own, something that no other cover I've seen so far has been able to accomplish.

Thursday, October 20, 2011


So now I live a real life. I work in a real advertising agency. I have real responsibilities. I totally forgot that I even had this blog and now, looking back at it, I realize it was kind of an awesome thing. Even if it did only last for a month or two. So anyways, I want you ALL to watch this beautiful video.

I just find that this is so true. You may love someone and then a few years down the road, you have no idea who they are. A truthfully honest song. Let me ask you this... if we feel like we don't someone after a few years...that goes against the conventional wisdom that people don't change. Am I right?

Friday, May 7, 2010

Clever Kotex

Clever Kotex

Yesterday my roommate and I were watching TV and we saw this epic commercial by Kotex. We looked at a few other commercials in this campaign ... genius. I mean really, tampon commercials have always been ridiculous and awkward to watch when they come blaring over your TV and your in a room with men ( or your father if your lucky).

This campaign works because it shocks us, it is not what were used to. It is truthful. It makes fun of commercials who try to glorify something that all of us women hate. No one is that happy or optimistic about tampons (or what comes along with it). Kotex is the first (in my memory) to use this appeal for tampons. While they may not be the first one to have invented them or put cool colors on the box, they have re-positioned themselves in a new category they created.
So go ahead and delight in a few ingeniously funny commercials.


This shows you how music can enrich every part of our lives. With the help of YouTube, we can all be famous and make things for the world to enjoy. So enjoy this piece of artwork.

Monday, April 26, 2010

Are we really friends with our friends?

Kin is doing an amazing social media campaign. Congrats to them for finding a way to market their product without me even knowing it.

Yesterday I was checking some of my favorite blogs, elbo and hypem to name a few, and a banner ad spoke to me:

"Are we really friends with our friends? We found Rosa.. armed her with a Kin, and sent her on a journey to visit her social network ... in person."

Kin posed a question that I often ask myself, then offered me an answer. I can watch Rosa, a Gen Y-er just like me,  visit her Facebook friends that she's never met to find and see what happens.

This is personal, it is real, it address thoughts we all have:

"Do I wave at him? I'm friends with him on facebook but I don't really know him..."
"She texted me that she wasn't going out but she has pictures at the bars last night..."
"We've been dating for a while but now he's 'in a relationship' with some other girl..."

Kin's campaign is aimed right at our generation and they have found a perfect way for us create a relationship with them. We are a part of this brand.

"Our Story"
"We made Kin for you.
We saw how you talk, text, tweet and post in real life
Then we made Kin to communicate as naturally as you do.
So Kin is everything you love, everything you want, all together, in one place"

And then they created a campaign true to their brand.

Wednesday, April 21, 2010

Toyota Matrix

I recently came across this ad campaign for the Toyota Matrix. The tag line: "Now in the Prairies. The urban-inspired, 2009 Toyota Matrix"

Canadian advertising agency, Venture Communications, rolled out a series of ads in 2009. I don't get it. Can anyone give me some insight on this?

I mean, its rapper-ish, with grills, picks, and Nelly's signature Band-Aid but is this the best way to appeal to the urban market? Were they using a humor approach or were they trying to be serious?

Tuesday, April 20, 2010

AMA at the University of Iowa

Why didn't AMA work with designers for this advertisement? This ad is not appealing, its obnoxious. It hurts my eyes, its underlined everywhere, and the pictures are blatant cut-outs. Why didn't the AMA work outside its comfort zone with a design student?

AMA at University of Iowa ... not the best thing.
The adviser is probably the most caring professor at the University of Iowa.
The students are all Marketing majors.


They do not understand that learning to work with other majors is important. Marketers, designers, PR, Journalists; we all have to work together to find the best solution for our campaigns. We cannot assume that we are the best at everything, we are not. We must understand that sometimes looking for a professional in another industry is needed. TEAMWORK! If we haven't learned anything a the University of Iowa, we have learned that working with a team is detrimental to our future. Every class involves teamwork; why aren't we utilizing this skill and working with teams that are the best in the industry?