Tuesday, December 15, 2009

Music's Role in Marketing

I'm an avid supporter of music being everywhere and exposing people new music each day. Naturally, I love it when companies use music in their commercials. Music tells a story. It evokes emotions that the marketer wants customers to feel while veiwing the commercial. The folks picking the music don't choose lightly, they know they've got to fit the background music to the attitudes & feelings that marketers want associated with the brand. The following commercial has taken full advantage of the effects of music.

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